Brands invest an incredible amount of money into making us, the consumer, trust them as a business, buy their products and move on to be advocates of the brand indefinitely. But what happens when you find out a brand you have trusted, bought, used and enjoyed for years turns out to be doing the wrong thing when it comes to … Read more
It’s fairly common knowledge that Karl Benz has been attributed as the inventor of the modern automobile, delivering his Motorwagon in 1885, and then being granted a patent in January 1886.Like all good marketers Karl Benz, upon receiving his patent, began promoting the vehicles in July 1886 resulting in 25 sold between 1888 & 1893. Clearly the high … Read more
A colleague and I were in a meeting the other day with a group of very experienced business people that were looking for answers on how to market their respective products. Without going into the details of what they were looking to sell fair to say we are not talking FMCG or any other retail … Read more
First Published 20th April 2011, updated 2013 and 2019. Who would have thought, Branded Entertainment is just exploding, but what has been the driving factor to create this rapid incline. Take a search on Google for ‘Branded Entertainment’ and you get this response ‘About 2,530,000 results (0.05 seconds)’, what would it have been 1 year … Read more